Services
Comprehensive coverage but one on one,
high touch delivery.
We cover a phenomenal breadth of news coverage and comprehensive media database but we still rely on a one-to-one delivery to the core target medias, leveraging our relationships and personable strategic insight that creates the ultimate win/win success for you. Our boutique, specialized approach to PR and personal touch ensures that your project is developed and managed by an experienced senior team, including the executive director. Prolog is always looking to accommodate your special needs so all you have to do is ask.
U.S. Target Media: 13,861 trade/professional journals, technical publications, vertical news publications, special interest, dailies, weeklies and monthly issues of diverse media in print and online, radio, TV and cable, news wire and syndicated services and 50,000+ web forums.
- Strategy development and architecture identity
- Product, Pricing and Distribution strategy
- Positioning and launch plan
- Media and analyst pitching and relations development
- Messaging, script writing and copywriting
- News release, distribution, and clippings services
- Press tours and presentations
- Editorial and Conference/Trade show targeting
- Turnaround and Performance-Improving Strategy
- Strategic Selling via The Value Proposition
- Pragmatic Marketing Framework Planning
- Multimedia press kits, Case studies White paper creation
- Advertising creative and placement
- Brand strategy and development
- New Product online demonstrations
- Conferencing, webcasts and event management
Prolog's breadth of news sources includes print, broadcast and electronic media - a source list so expansive, you'll never have to worry about missing your news story. Our reading and editing expertise is still ultimately performed by our staff and partners, not computers.
Process
We stay in-house when ever possible when it comes to developing our own methodologies for campaign development strategy focusing on three main areas:
- Identity Discovery - Attract
- Launch Plan - Communicate
- Run - Attract and Retain